To create a global web template for the brand that is refreshing, informative and visually inviting. To achieve UX consistency, the global web template must communicate the same design and layout across local markets while maintaining this experience across all devices.
An IA and UX revamp was conducted prior to the interface design to map information feed based on user journey. A responsive design approach was employed to achieve optimum user experience across device screens. Front-end templates were developed with ease of implementation in mind, to allow individual countries to use the global template for localisation.
Pastel colours blended with soft textures create a warm and inviting look and feel for the website.
Colours speak directly to the eye and the heart – as such, these colours were used to differentiate products in the Friso range and communicate the different phases of life a mother and child experience.
Site navigation is made simple and straightforward with information organised into the different phases that a mother and child experience while growing up together.