To create a platform that offers a similar user experience for every “Live Great Stories” contest. Whether its submitting photos and videos via mobile phone, tablet or home computer, the user experience is simple and seamless.
We developed a UI with a combination of semi-responsive desktop and mobile layouts to achieve an optimal user experience across different devices. A CMS platform is developed to facilitate easy creation of new contests and updating of content. Extensive backend tracking is incorporated for data and trend analysis.
With this in mind, we kickstarted our content and navigation planning from the perspective of the mobile user. Mobile wireframes were then constructed to serve as a grid for the final interface design to achieve this seamless user experience.