Volkswagen Beetle – The Iconic Drive

When a car as timeless as the Volkswagen Beetle celebrates its 80th Anniversary, it’s all about the illustrious history – and we showcased just that in a fully animated HTML5 campaign site. Relive the highlights of each decade and witness the reimagining of a classic – the new Beetle 2012.

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Concept

A timeline concept was used to visually showcase how the Beetle has transformed from the early 1930s up till 2012. The Beetle zooms through iconic events that defined each decade before revealing the new Beetle in the final showroom.

Development

A combination of HTML5, JavaScript and CSS3 techniques were employed to develop the animation and parallax effects to achieve a visually arresting and technically impressive site.

Technology

  • HTML5
  • JQuery
  • CSS3

The Volkswagen Beetle – The Iconic Drive campaign website became the talk of the town with its groundbreaking blend of creativity and technology. This HTML5 campaign site became a bridge for Volkswagen to instill its iconic fame of the Beetle and increase its fanbase in China. We successfully delivered:

For consumers:

  • Nostalgic trip through the decades highlighted with iconic events.
  • An entertaining experience with gorgeous animations.

For clients:

  • A platform to showcase the Beetle’s history and transformation.
  • Innovative blend of creativity and technology.